What Is SEO Marketing? Definition, Importance and Types (2023)

SEO (Search Engine Optimization) marketing is the work of a website to achieve higher rankings in search engines (especially Google). SEO marketing aims to optimize search engines to deliver results based on keywords and terms that users are searching for.

The importance of SEO marketing is based on the fact that search engines are a first step for users searching for information on the internet. Search engines aim for users to reach the content they are looking for in the fastest and most accurate way. For this reason, search engines only rank sites that offer quality content to their users.

Types of SEO marketing can include:

On-page SEO: This is SEO work on the content and design of a website. This type of SEO aims to optimize the technical structure of the website such as keyword density, text structure, title tags, URL structure and other factors.

Off-page SEO: This is SEO work that aims to increase the visibility and credibility of a website from external sources. Off-page SEO includes factors such as backlink acquisition, social media sharing, and other marketing strategies.

Technical SEO: This is SEO work that aims to optimize the crawling and indexing of a website by search engines. Technical SEO includes factors such as sitemap creation, robot.txt file configuration, 404 error pages management.

SEO marketing primarily aims to improve the user experience of the website and uses different tactics and techniques for this purpose. These tactics include factors such as keyword research, text generation, backlink acquisition, sitemap generation, URL structure and meta descriptions.

Also, SEO marketing includes adapting to changes and updates in search engines. For example, search engines constantly update their algorithms to improve the user experience. By following these updates and applying the appropriate tactics, SEO experts try to maintain the ranking of the website in the search engines.

As a result, SEO marketing aims to improve a website's ranking and user experience in search engines. It provides benefits such as more organic traffic, customer leads and brand awareness. However, SEO marketing requires constant study and research and includes adapting to changes and updates in search engines.